Experiences

Busan in winter, the city lit up and the year about to change. New Year in Busan is the experience with which we open 2027: a few days in South Korea to see the year out and welcome the next one with the energy of a city that never switches off. It is not an experience closed to one fandom: it is designed both for K-Pop fans and for travellers who want to discover Korea at its brightest.

Army Fan Camp: its own format with several departures a year (it is not the BTS Festa event route). An itinerary designed by and for ARMY: routes through the group's iconic places, fan cafés, cup sleeves, pop-ups and community moments. Full itinerary coming soon.

A trip for fans who want to live Korea from the inside: Korean beauty, agency routes, cafés and pop-ups, private dance class, hanbok in Jeonju, professional photos, two nights in Busan and a fan agenda of its own designed so the trip has its special moment.

An immersive programme to live Seoul like an idol for a few days.

A dance and training programme in Korea for young fans.

THE STAY EXPERIENCE | ANNIVERSARY EDITION 2027 is an independent edition of the STAY route: 13 days, from 22 March to 3 April 2027, through Seoul, Busan and Jeju. The programme, accommodation and conditions are in preparation: every block is published with its status and is marked as confirmed only when it is.

Busan in winter, the city lit up and the year about to change. New Year in Busan is the experience with which we open 2027: a few days in South Korea to see the year out and welcome the next one with the energy of a city that never switches off. It is not an experience closed to one fandom: it is designed both for K-Pop fans and for travellers who want to discover Korea at its brightest.

A route built around the big K-Pop nights in Seoul, Incheon and Gangnam: urban K-Pop festivals, open-air K-Pop events, fan zones, a city in motion and Kpop Experience activities.

Army Fan Camp: its own format with several departures a year (it is not the BTS Festa event route). An itinerary designed by and for ARMY: routes through the group's iconic places, fan cafés, cup sleeves, pop-ups and community moments. Full itinerary coming soon.

A trip for fans who want to live Korea from the inside: Korean beauty, agency routes, cafés and pop-ups, private dance class, hanbok in Jeonju, professional photos, two nights in Busan and a fan agenda of its own designed so the trip has its special moment.

13 days / 12 nights following the story of BTS. Seoul, Busan and Jeju. It is not a locations tour — it is a trip that turns BTS's story into an experience. ARMY Passport, Mystery Missions, Photocard Collection and Welcome Box included. «You don't need a concert to live BTS.»

The best time of the year for comebacks: a route through Seoul, fan events, pop-ups, Photoism, themed cafés and experiences designed to live your favourite group's new era from the inside.

Stay Fan Camp: its own format with several departures a year. Routes through Stray Kids' key neighbourhoods in Seoul, Photoism, fan cafés, pop-ups and experiences designed to live the city with the energy of your favourite group. Full itinerary coming soon.

A trip for fans who don't want to look at Korea through a screen but walk it calmly, with aesthetics and careful access: Seoul with a 5★ hotel base, K-Beauty, agency routes, cafés, pop-ups, private dance class, visual content and a closing two nights in Busan by the sea.

A route built around ENHYPEN's anniversary, celebrated on 30 November: fan-con, fandom atmosphere, pop-ups, special spaces in Seoul and Kpop Experience activities. ENniversary usually combines a live concert with interactive moments: games, letter readings, anniversary cakes and special dynamics. The agency may activate ENniversary Park, pop-ups and fan zones at DDP, Lotte World, KINTEX or Jamsil. When ENHYPEN opens or closes a world tour, the route can adapt to a Fan Zone experience with stadium atmosphere outside, official photo booths and fandom dynamics.

The most special week in the K-Pop calendar: year-end galas, unique performances, fan events, themed cafés and Seoul lit up in season-finale mode. Tickets are managed through official quotas reserved for foreign tourism via authorised channels and international ticketing platforms. If the quota for a specific gala sells out, the itinerary adapts to attend another major gala or K-Pop event in the same week.

A route designed to live Seoul in spring: anniversaries, cup sleeves, fan cafés, pop-ups, Photoism and Kpop Experience activities on the days without a main event.

A special route built around Stray Kids' anniversary (25 March): fan zones, cafés, cup sleeves, collectibles, routes through Seoul and Kpop Experience activities. This route may include fan cafés, pop-ups, photo zones and experiences related to the fandom atmosphere of the week.

A route to live spring in Seoul with the season's big music events, K-Beauty, K-Food, fashion, Korean culture and Kpop Experience activities.

A route designed around the energy of CARAT LAND: fanmeeting, fandom atmosphere, themed cafés, Photoism, pop-ups and Kpop Experience activities around Seoul. SEVENTEEN's anniversary is on 26 May. The route will be activated when there is a real access window, an official calendar and viable logistics.

A route designed around the Weverse Con Festival window: concerts, multi-fandom atmosphere, city experiences, routes through Seoul, pop-ups, fan cafés, Photoism and Kpop Experience activities to complete the trip. The Weverse Con Festival is an independent multi-fandom window and must be treated as a different event from BTS Festa. The route is activated according to the official calendar, real access and operational availability.

A route designed around BTS Festa, BTS's anniversary week: ARMY atmosphere in Seoul, themed spaces, fan zones, purple lights, pop-ups, cafés, Photoism, symbolic routes and Kpop Experience activities. BTS Festa is a city and fandom experience linked to BTS's anniversary, independent of the Weverse Con Festival. The route adapts to the official calendar, available activations and real access.

A route for fans who want to live several K-Pop moments in a single trip: Seoul, Incheon, KINTEX, possible urban festivals and an extension to Busan if the programme allows it. Designed to combine the season's big music events, fan experiences, logistics between cities and Kpop Experience activities where real availability exists.

A summer route in Seoul with a futuristic aesthetic: pop-ups, Seongsu, Photoism, K-beauty, immersive experiences, Waterbomb vibes and summer festival atmosphere. Ideal for fans of aespa and of the most visual, technological and viral side of K-Pop culture. It will be activated according to calendar, access and real availability.